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Big ideas for big brands

Michael Ashton   likes to make ads that don’t feel like ads. He aims to lift teams with big thinking   even for small screens.

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CREATIVE LEADER

Fresh thinking conceptual creative

Michael is a truly integrated creative who is always learning. He encourages the team to think big, even if it's an ad for small screens. When he's not making ads, he's experimenting with augmented reality, 3D graphics, generative AI images, and the metaverse.

15+

Years of Experience

3x

Markets: USA, UK, and Aus

TV

Created television campaigns that have run globally, and in the USA, UK, and Australia. These ads flipped the script with fresh ideas like revealing what’s really in McDonald’s hamburgers, or showing a damsel saving a man in distress.

AR

Developed augmented reality that lets you meet the Olympians and Paralympians of Team USA, or make posters come alive with the cast of The Office and Marvel’s WandaVision.

OOH

Out Of Home billboards and posters that grab your attention and get you to interact—like creating your own selfie moment with the iconic painting American Gothic.

WWW

Websites, mobile sites, micro-sites that bring people together for the better. Like creating a social network for fashion while showcasing the benefits of natural sheep’s wool, or helping Greenpeace influence the Prime Minister of Japan to end whaling.

Viral

Making things that get shared. Like a Screaming Goat Piano that hit the front page of Reddit. Or selling a used Volkswagen for 10X its value and getting covered by primetime news.

Social

Always creating work that’s worth sharing. Like hype-building PlayStation trailers for E3, or a conversational interface that helped women build the confidence to fight ageism.

C4D  Figma  Spark  AR  Photoshop Midjourney 

C4D  Figma  Spark  AR  Photoshop Midjourney 

C4D  Figma  Spark  AR  Photoshop Midjourney 

Keynote  Slack  Google Slides  Face-to-face 

Keynote  Slack  Google Slides  Face-to-face 

Keynote  Slack  Google Slides  Face-to-face 

Contact 👋

Michael Ashton.

Leadership capabilities.

Cross-platform global campaigns
Advertising and communications
Spatial Computing Prototypes
Branding and Design Systems
Recruitment and mentorship
Account Panning and Vision
Conceptual development
UX and Product Design
Retail and Activations
Gamified experiences
Client relationships
Strategic creative
Generative AI

Industry experience.

Tech
Telecommunications
TV and Streaming
Finance
Banking
Gaming
Education
Automotive
Publishing
Alcohol
Fashion
Retail
QSR

Awards and recognition.

ADMA
AIMIA
A.W.A.R.D
Cannes Lions
Desktop Magazine Awards
Dope Awards
Effies
OMMA
One Show
Spikes Asia
The FWA
The Webbys
W3

Leadership
capabilities.

Cross-platform global campaigns
Advertising and communications
Spatial Computing Prototypes
Branding and Design Systems
Recruitment and mentorship
Account Panning and Vision
Conceptual development
UX and Product Design
Retail and Activations
Gamified experiences
Client relationships
Strategic creative
Generative AI

Industry
experience.

Tech
Telecommunications
TV and Streaming
Finance
Banking
Gaming
Education
Automotive
Publishing
Alchohol
Fashion
Retail
QSR

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Email michaellukeashton@gmail.com