Today’s brands need ultramodern storytellers to help solve business problems. We humans are wired for stories. No matter if it’s a literal book, ad, brand design, digital product, spatial computing demo, or social PR campaign, a great story well-told has the power to change minds.

Michael has worked on brands like Apple, Amazon, McDonald’s, and Xfinity to make them the hero of persuasive stories.

He helped define their villain, AKA The Business Problem. Villains come in all shapes and sizes — lack of awareness, fake news, being likened to a DMV, and the dreaded irrelevancy. So Michael has armed brands to fight their enemies with big ideas to win hearts and minds across multiple integrated global channels.

We all know every solid story has a beginning, a middle, and a twist.

Michael made twists that are innovative, insightful, and even inexpensive. Like creating a game for McDonald’s to increase loyalty. Or connecting peer-to-peer payments to moments around the Super Bowl for Apple. Or using the latest in AI film techniques for a non-profit called All Star Code (they couldn’t afford a big name director but still got a cinematic ad.)

Audiences are getting smarter while attention spans r gttng shrtr. So Michael mentors his teams to reinvent age-old narrative structures with the latest tech. AI. Spatial computing. Realtime 3D. Interactive. All with human truth beating at the heart of it. Story is key. Tech is only a tool.

Michael’s stories for brands have won awards. He’s been on the jury of award shows to elevate the best storytellers in the industry. And you may have seen him share his knowledge at a conference or in industry press.

If you’d like to tell ultramodern stories for your clients, then say ”Hi” to Michael and start the next chapter.