Everyone has a new show recommendation for you. Friends, family, your boss, the barista, the strange lady who takes your picture at the DMV, who’s next? We tapped into this cultural phenomenon to create funny ads that felt like your favorite TV shows. In an era of being constantly being told what to watch, it’s refreshing to have a device that’ll listen to you. And with the Fire TV Stick’s Voice Remote, you tell it what you want to watch. Michael was a copywriter as part of a creative team who created a series of successful commercials. Overall series went down well, in the client’s own words “The most successful campaign in Amazon history.”